what
we do
We are The Guava Collective, where we strive for boldness in creativity. Founded by women of colour, this design firm endeavours to be powerhouse of innovation and daring ideas.
Services:
We aim to position our clients as trendsetters and provide a voice that penetrates through and shines amongst competition. Our team specializes in Branding, Graphic Design, UI/UX services, Content design (voice and tone, re-structuring to position brand messaging for its intended audience). From vibrant visuals to out-of-the-box concepts, we're here to facilitate a smooth link between your organization and its consumers/customers.
Philosophy:
We're on a mission to disrupt the industry, championing diversity and inclusivity every step of the way. Through our work, we aim to uplift underrepresented voices and challenge the status quo. At The Guava Collective, we believe that true change comes from embracing the bold, celebrating diversity, and daring to be different.
meet the team
Co-Founder & Art Director
Emilie Estrada
Emilie's creative journey began in her youth, where she discovered a passion for art and design. Blending innate talent with formal education and practical experience, she has carved out a unique niche in the design world. Like the guava fruit's bold flavor, Emilie brings a vibrant and distinctive touch to her work. Her ability to fuse creativity with technical expertise has earned her widespread recognition across diverse industries. Continuously pushing boundaries, she explores new techniques and delivers impactful creations that resonate deeply with audiences, showcasing the enduring impact of dedication and talent in design.
Co-Founder & Art Director
Shavanti Smith
Shavanti is a seasoned graphic designer with over a decade of experience stemming from collaborations with government agencies and international brands. From brand ideation to messaging, philosophy and final staging, Shavanti has expertise in every aspect of a product cycle from inception to prototyping & subsequent deployment.
She also lends her expertise teaching graduate students and encouraging young voices.
Co-Founder & Art Director
Katrina Estacio
Katrina is a highly skilled graphic designer with a decade of experience, specializing in corporate communications and social media marketing, particularly within municipal design. Like the guava's versatility, Katrina's dynamic creativity resonates through her work, ensuring impactful engagement across various platforms. Collaborating with prestigious organizations such as the City of Toronto, York Region, Town of Aurora, and Town of Caledon, she crafts visually compelling designs that effectively communicate unique messages while adhering to branding guidelines and regulations.
Public Relations & Communications
Vanessa Clarke
Like the guava—bold, vibrant, and versatile—Vanessa blends creativity, precision, and purpose in the media and communications world. With over 20 years of experience across diverse sectors, she has mastered the art of crafting impactful stories and strategies. From leading print media teams to helping orchestrate large-scale events, Vanessa’s ability to turn vision into reality defines her work. Her passion for storytelling and dedication to helping others fuel her drive to transform bold ideas into meaningful, lasting narratives.
brands we've worked with
