Grappling Arts Academy is a family-oriented martial arts academy offering services in South Mississauga and Oakville area.
logo
design
The foundation of the rebrand was a bold, minimalist logo featuring the letters GAA enclosed within a triangle. This concept speaks to the academy’s philosophy: building technical skill, mental resilience, and physical confidence. The logo is designed for versatility, working seamlessly across uniforms, signage, digital platforms, and merchandise—creating a unified brand experience both on and
off the mats.
social media branding
To support the academy’s evolving digital presence, I extended the brand into a full visual identity system for Instagram and other platforms. The goal was to create a consistent, professional look that engages the community and reinforces the values
of the academy.
visual
elements
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Color Scheme:
The signature brand colors were consistently applied across posts and stories to maintain recognition and visual cohesion. -
Imagery:
High-quality photos and clean, branded graphics showcase training sessions, events, and student milestones—bringing the energy of the academy to life online.
content strategy
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Informative Posts: Designed branded templates to keep members informed and connected.
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Interactive Features:
Used Q&As, polls, and
user-generated content
tofoster engagement
and strengthen the
sense of community. -
Educational Content: Shared posts to position
the academy as a trusted resource for practitioners
at all levels.